Joining the staggering list of artists at GURU, San Francisco’s Lucky Date makes his debut alongside label boss Gregori Klosman with the new single ‘Evolution’. Between the two of them, they have worked with the likes of Madonna, Ellie Goulding, Moby, R3hab, David Guetta, Avicii, Lady Gaga, Akon, Ne-Yo, Chuckie, Zedd & Steve Aoki ‘to name a few’. If that isn’t proof of their talent then I don’t know what is. Releasing on the biggest labels in dance music today such as Interscope, Protocol, Spinning, Revealed, Big Beat, Dim Mak, those at GURU are delighted to welcome this high profile collaboration. The amount of prestige they have is unbelievable.
The song begins with an eager beat, quick and confident as opposed to generic and monotonous like many songs, the creators of which feel the need to have a 2-minute introduction of the same beat to prepare you for the mediocrity of their song. Gregori Klosman and Lucky Date dive straight in and begin building up their sound, adorning it with swipes of electro and house, increasing the volume of the stony, cool vocal input, lifting it and lifting it until it can’t go any higher. And then it drops. The song erupts with sound – with pure, trembling club energy. It isn’t just trying to be as loud and demanding as possible, inundated with sound effects: it’s just a well-crafted, contagious beat-drop.
The severity of the song ebbs and flows, allowing all the people who will surely be furiously and violently dancing to it have a brief respite between outbursts of spontaneous choreography on the dancefloor. The aggressive melody streams, digging down in thudding, powerful beats and gliding up in shuddering sweeps of synths, never resting on one level. The tones explored manipulate the listener into moving or stopping, dancing or pausing: it is exactly what you want from a club song. The lyrics, especially the wild outcry of the song’s name, create a sense of unity. It is as if the song is constructed with the single purpose of making you move.
Just try and stop yourself from getting a sneak preview here:
[soundcloud url=”https://api.soundcloud.com/tracks/153578049″ params=”color=5f00ff&auto_play=false&hide_related=false&show_artwork=true&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /]
