Hailing from South-East London, 26 year old Joseph Edwards writes and produces under the moniker J F L E – beginning the musical project in 2014 during his university years. Manipulating electronic synthesisers and deep rumbling bass-lines, “I Lost My Way” is a sombre tale of loss – dealing with the all consuming feeling of lost love.
Following the release with a striking set of visuals, “the video is a dramatic take on a wedding ceremony, and all the fun I had being involved” Joseph offers. The fuzzy home video footage submerges the viewer in the love-soaked events of a couple’s wedding day, inspiring hope despite Joseph’s own personal tale of unrequited love.
“Everything that I write in one way or another seems to deal with feelings of loneliness. It drives and informs everything I create, right from inception. So I better cross my fingers that I don’t meet the right person I guess!”
Creating all of his music from his bedroom, the DIY producer has spent over a decade carefully curating his sound.
J F L E is carving out a niche for himself in the bedroom pop landscape, imbuing every release with an intimately curated narrative with grief and loss at its artistic core.