image: rukes.com
According to Dr. Michael Serazio, professor of communication at Fairfield University, Connecticut, the driving force behind EDM’s rapid ascension worldwide is a fascination with technology among young people.
Speaking to The Fairfield Mirror, Dr. Michael Serazio, who specialises in pop culture and is himself a fan of EDM, explained: “I think EDM’s resurgence has to be related to the incredible rate of technological change that we’re experiencing as a culture – a cultural shift that digital natives are intimately familiar with.”
The term “digital natives” refers to the generation of people that were born into a world in which the growth of computer technology was exponential. Dr. Serazio also refers to these people as “millennials” – an age group that’s generally accepted to span from kids in their early teens to adults in their their mid-30s.
Millenials are the first generation to regard inventions of the digital era – the internet, smart phones, social networking etc. – as a crucial part of their everyday lives and, therefore, writes Loan Le for the The Fairfield Mirror, “see nothing wrong with technology being used in music,” something which is clearly fundamental in the production of EDM.
“There’s an ebullient optimism to EDM,” adds Dr. Serazio, “an ethos that I see reflected in as a generation. It feels like something they’d dig.”