Dr. Martens has announced the launch of a year-long European mentorship programme for emerging voices within music. The Tough As You initiative, which enlists Grammy nominated singer-songwriter Mahalia and visionary Ivor-Novello nominated rapper Kojey Radical to act as mentors within the UK, aims to accelerate the ascent of underrepresented artists, collectives and grassroots organisations via a range of support, including one-to-one industry guidance, financial assistance and help with realising their creative visions.
Tough As You is the latest chapter in Dr. Martens ongoing commitment to supporting the next generation of creatives at a grassroots level. The initiative builds on the work of previous campaigns, such as DM’s Presents, championing emerging talent and shining a spotlight on the challenges faced by people looking to break into the music industry.
Get involved with the ‘Tough As You’ initiative: www.drmartens.com/uk/en_gb/tough-as-you